Content marketing that converts

Develop your content library. Reach more readers. Grow your business.


Don’t just publish any old content. Publish content that converts.

We both know content marketing establishes your business as a thought leader in your industry, builds trust between prospects and businesses, and leads to more sales.

But damn, creating, editing, and promoting it takes a lot of time, doesn’t it?

When you’ve got employees to manage and paperwork to fill in and clients to please and support questions to answer, how are you supposed to find the time to regularly create content?

You know you’re missing out on reaching your prospects in search engines and on social media and via email by not creating content, but you’re swamped. How can you find the time to build your content marketing strategy and stick to it?

That’s where I come in. I help businesses just like yours craft content that ranks on search engines, establishes their brand as thought leaders, and generates more leads.

I specialise in content for HR tech and healthcare tech businesses. Topics I’ve written about in the past include employee engagement, invisible illnesses, neurodivergence, productivity, wellness, self-development, and psychology.

Stop pulling out your hair. Start solving your SEO woes.

Want to make sure you sell something (and then something else)?

Great content starts with helping your prospects with their biggest problems. It puts their wants and needs first.

There’s no better way to show them that your primary goal is to help them than by solving their problems. I’m confidence we can work together to create content that does just that.

It’ll also build you and your employees up as thought leaders in your industry and fill your pipeline with future brand ambassadors.

My content is original, search-engine optimised, researched, and readable.

It’s optimised for mobile screens with short paragraphs and sections. On my blog alone, it’s read by over 45,000 people a month.

And it’s just what you need to reach more prospects and turn them into not just customers, but super fans.

Outsource your content creation and strategy

Building a content library is a long-term game. It takes an average of eight posts for a person to convert on your website when they find you on search engines. That means the more content you have, the faster they’ll convert.

I don’t write one post then leave you hanging (unless you’d like me to write you a guest post).

We’ll work together to establish a long-term strategy that ties in with your wider business goals, whatever they may be.

Whether you’ve got a content marketing strategy or not, we can combine our expertise to come up with something that will make your marketing as easy as selling water in the desert.

For more information on the different packages I offer, check out my services page.

Kristina Proffitt

About Kristina

Hi! I’m a content marketer, copywriter, blogger, and author. I’ve been copywriting since 2012 and content marketing since 2015. I’ve published nineteen books and written too many blog posts to count.

I have an MA and a BA in Creative Writing, which puts me in a unique position to create compelling stories for your customers. It also means psychology and empathy are huge parts of my work. To me, the most important aspect of any content is how it helps your audience.

I specialise in content marketing for HR tech and healthcare tech businesses. Whether you need your blog posts writing for you or a whole new strategy, I can help.

You can find some examples over on my blog.

If you’d like to see what others have said about working with me, why not head over to my testimonials or LinkedIn profile?

If you want to chat about working together, you can fill in the form below or email


See what current and past clients have to say about working with me.

Kristina has been a dream to work with and I would recommend her without reservation to anyone and everyone looking for a top-notch blog writer. She’s highly communicative and has gone above and beyond what we asked, brainstorming excellent ideas for posts and series that are well-aligned with our brand. Her writing style is compelling and personal, and she’s always open to feedback. You won’t be disappointed if you choose to engage her; she’s the whole package.

Rachel Goor

CEO, Workrowd

By the time I was done following Kristina’s instructions, my website was not only more polished, but it ran better, read better, and overall projected a much more complete image of my services.

I used to struggle with what to say and how much to say, and her coaching helped me iron out large chunks of areas that were in dire need of updating.

Whether you’re starting out or already established, there’s marketing Kristina can help you with so don’t hesitate!

Alexa Whitewolf

Author and Editor, Luna Imprint Author Services

Kristina is an excellent writer – she very quickly picked up our tone of voice and applied it to blogs as well as more extensive website copy projects. From the start all of the work Kristina has produced has been of an extremely high quality. Kristina’s writing is clean, concise and easy to read, whilst still covering the required subject in detail – I’d highly recommend Kristina for any type of content marketing/copywriting!

Fiona Challen

Marketing Executive, Tribal Impact

Get in touch

Want some help with your content? Drop me a message using the form below and let’s see how we could work together.

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