Content marketing that converts

Develop your content library. Reach more readers. Grow your business.

Don’t just publish any old content. Publish content that converts.

You don’t need me to tell you how effective content marketing is. We both know it establishes your business as a thought leader in the industry, builds trust between prospects and businesses, and leads to more sales.

But damn, creating, editing, and promoting it takes a lot of time, doesn’t it?

When you’ve got employees to manage and paperwork to fill in and clients please and support questions to answer, how are you supposed to find the time to create content?

You know you’re missing out on reaching your prospects in search engines and on social media and via email by not creating content, but you’re swamped. How are you supposed to find the time to build your content marketing strategy and stick to it?

That’s where I come in. I help businesses just like yours to craft their content to rank on search engines, establish their brand as thought leaders, and generate more leads.

I specialise in content for SaaS businesses. Topics I’ve written about in the past include B2B marketing, B2C marketing, business, productivity, HR, wellness, and psychology.

Want to make sure you do sell something (and then something else)? 


Great content starts with helping your prospects with their biggest problems. It puts their wants and needs first.

There’s no better way to show them that your primary goal is to help them than by solving their problems. I’m confidence we can work together to create content that does just that.

It’ll also build you and your employees up as thought leaders in your industry and fill your pipeline with future brand ambassadors. 

My content is original, search-engine optimised, researched, and readable.

It’s optimised for mobile screens with short paragraphs and sections. On my blog alone, it’s read by over 45,000 people a month.

And it’s just what you need to reach more prospects and turn them into not just customers, but super fans.

Outsource your content creation and strategy.

Building a content library is a long-term game. It takes an average of eight posts for a person to convert on your website when they find you on search engines. That means the more content you have, the faster they’ll convert.

I don’t write one post then leave you hanging (unless you’d like me to write you a guest post).

We’ll work together to establish a long-term strategy that ties in with your wider business goals, whatever they may be.

Whether you’ve got a content marketing strategy or not, we can combine our expertise to come up with something that will make your marketing as easy as selling water in the desert.

For more information on the different packages I offer, check out my services page. If you’d like help with your content but what you’re looking for isn’t listed, please do drop me an email anyway.

About Me


Hi! I’m Kristina Proffitt. I’m a content marketer, copywriter, blogger, and author. I’ve been copywriting since 2012 and content marketing since 2015. I’ve published nine books and have written too many blog posts to count.

I have an MA and a BA in Creative Writing, which puts me in a unique position to create compelling stories for your customers. Not only that, but it means that psychology and empathy play a huge role in the content that I write. To me, the most important factor when developing content is how helpful it will be to the reader.

I specialise in content marketing for B2B SaaS companies. Whether you need your blog posts writing for you or need a whole new strategy, I can help.

You can find some examples of my writing over on my portfolio.

If you’d like to hear what other people have to say about working with me, why not head over to my testimonials or my LinkedIn profile?

If you’d like to discuss working together, you can fill in the form below or email



What customers say…

Kristina has written a number of excellent articles for me. She’s incredibly good at helping brainstorm the topics and then creates amazing content for those topics. 100% reliable and turnaround time is fantastic. I wouldn’t hesitate to recommend her to anyone looking to outsource their content creation.

Anthony Burns

CEO, The Holiday Tracker

Kristina is an excellent writer – she very quickly picked up our tone of voice and applied it to blogs as well as more extensive website copy projects. From the start all of the work Kristina has produced has been of an extremely high quality. Kristina’s writing is clean, concise and easy to read, whilst still covering the required subject in detail – I’d highly recommend Kristina for any type of content marketing/copywriting!

Fiona Challen

Marketing Executive, Tribal Impact

I wish to send a huge thanks to Kristina for her amazing script writing skills. I needed some animation scripts edited, refined and improved with a professional writer’s expertise. Kristina’s tied all my ideas together into emotive and coherent stories with character dialogue. I’m very happy with the results and highly recommend her!

Mair Perkins

Owner, Mair Perkins Ltd

Ready to overhaul your content?

Awesome! I can’t wait to chat with you. Fill in the form below with details about your business and what content you need help with, and I’ll get back to you within two working days.

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