About me

Kristina Proffitt: content marketer, author, wellbeing advocate, and dog mum


What I do

For the last ten years, I’ve helped global businesses grow through content marketing. I’ve increased organic website traffic by 800% in a year; boosted Facebook page engagement by 1000%; and got hundreds of posts and pages to rank first for key search terms on Google. 

Depending on where you’re at, I can help you with your existing content schedule, or, if you’re newer to content marketing, help you create one! We can come up with a strategy that will improve your brand awareness, reach more people, and ultimately bring more customers to your business. 

In 2023, I brached out to start teaching writing for employee wellbeing workshops, too. I draw on my experience as a writer, mental health and invisible illness warrior, and course tutor to grow employees’ confidence, make them better communicators, and help them let go of pent-up emotions that could be holding them back.

Kristina Proffitt
Kristina Proffitt

My story

In 2012, after graduating with a degree in Creative Writnig, a friend introduced me to copywriting and content marketing. Back then, the lines between the two were blurrier, but I found I had an aptitude for teaching people things in written form.

Since then, I’ve written on topics from HR trends to employee advocacy to mental health in the workplace. I help businesses make these topics interesting and accessible to their audience, whatever their stage of awareness.

I believe that content marketing makes business, and helping people, more accessible. It has real power. You might even call it a super power. Want another superpower for your business? Get in touch today. Whether it’s a short-term project or a long-term collaboration, I’ve got a package for you. 

About me

As well as being a content marketer, I put my Creative Writing degree to good use as an author. To date, I’ve published 20 books under two pen names – Kristina Adams and K.C. Adams.

Since 2014, I’ve documented my journey as a writer and author on my blog, The Writer’s Cookbook, where I also teach courses on everything from creative confidence to characterisation.

For two years, I co-hosted The Writer’s Mindset, a podcast that helped writers overcome common psychological barriers that stop them from writing as much as they wanted to.

When I’m not writing or teaching writing, I’m playing with my westie, Millie, inflicting cooking experiments on my boyfriend, or trying to keep the contents of my greenhouse alive.

Kristina Adams and her dog, Millie


See what current and past clients have to say about working with me.

I wish to send a huge thanks to Kristina for her amazing script writing skills. I needed some animation scripts edited, refined and improved with a professional writer’s expertise. Kristina’s tied all my ideas together into emotive and coherent stories with character dialogue. I’m very happy with the results and highly recommend her!

Mair Perkins

Mair Perkins Ltd

By the time I was done following Kristina’s instructions, my website was not only more polished, but it ran better, read better, and overall projected a much more complete image of my services.

I used to struggle with what to say and how much to say, and her coaching helped me iron out large chunks of areas that were in dire need of updating.

Whether you’re starting out or already established, there’s marketing Kristina can help you with so don’t hesitate!

Alexa Whitewolf

Author and Editor, Luna Imprint Author Services

Kristina is an excellent writer – she very quickly picked up our tone of voice and applied it to blogs as well as more extensive website copy projects. From the start all of the work Kristina has produced has been of an extremely high quality. Kristina’s writing is clean, concise and easy to read, whilst still covering the required subject in detail – I’d highly recommend Kristina for any type of content marketing/copywriting!

Fiona Challen

Marketing Executive, Tribal Impact

Get in touch

Want some help with your content? Drop me a message using the form below and let’s see how we could work together.

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