Kristina Proffitt Creative
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Should You Write a Book for Your Business?

Should You Write a Book for Your Business?

by Kristina Proffitt | Apr 16, 2021 | Content Marketing, Copywriting, Outsourcing

Everyone wants to write a book. The myth prevails that anyone can write one. I am here to tell you that that is unequivocally untrue. Most of us cannot write a book. In fact, most of us shouldn’t. #sorrynotsorry In the last five years, I’ve published twelve...
How Not to Give Feedback to a Content Writer

How Not to Give Feedback to a Content Writer

by Kristina Proffitt | Apr 9, 2021 | Content Marketing

Much like writing, giving feedback is a skill. However, most people think, because they were taught to string a sentence together at school, and they can talk to people, they can give feedback. Sadly, this isn’t the case. Most people struggle to articulate what...
Pros and Cons of Outsourcing Your Content Marketing

Pros and Cons of Outsourcing Your Content Marketing

by Kristina Proffitt | Apr 7, 2021 | Content Marketing, Outsourcing

There are lots of reasons to—or not to—outsource your content writing. It’s a difficult decision to make, especially when you haven’t outsourced much in the past. Letting go is…challenging. I get it. I was totally the same when it came to...
Why You Need to Outsource Your Explainer Video Script Writing

Why You Need to Outsource Your Explainer Video Script Writing

by Kristina Proffitt | Feb 19, 2021 | Outsourcing

Explainer videos can make or break the success of a business. Knowing this, many businesses outsource the creation of their videos because they don’t have the skills or software to do it. When it comes to writing the script, though, they often think that because...
Why Most People Suck at Editing

Why Most People Suck at Editing

by Kristina Proffitt | Jan 29, 2021 | Content Marketing, Copywriting

When it comes to editing, most people fall into two camps: either they’re better at it than they think…or they’re worse than they think. Unfortunately, a lot of people fall into the latter camp. That’s because too many people have rigid notions about writing. They...
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