by Kristina Proffitt | Apr 16, 2021 | Content Marketing, Copywriting, Outsourcing
Everyone wants to write a book. The myth prevails that anyone can write one. I am here to tell you that that is unequivocally untrue. Most of us cannot write a book. In fact, most of us shouldn’t. #sorrynotsorry In the last five years, I’ve published twelve...
by Kristina Proffitt | Apr 9, 2021 | Content Marketing
Much like writing, giving feedback is a skill. However, most people think, because they were taught to string a sentence together at school, and they can talk to people, they can give feedback. Sadly, this isn’t the case. Most people struggle to articulate what...
by Kristina Proffitt | Apr 7, 2021 | Content Marketing, Outsourcing
There are lots of reasons to—or not to—outsource your content writing. It’s a difficult decision to make, especially when you haven’t outsourced much in the past. Letting go is…challenging. I get it. I was totally the same when it came to...
by Kristina Proffitt | Feb 19, 2021 | Outsourcing
Explainer videos can make or break the success of a business. Knowing this, many businesses outsource the creation of their videos because they don’t have the skills or software to do it. When it comes to writing the script, though, they often think that because...
by Kristina Proffitt | Jan 29, 2021 | Content Marketing, Copywriting
When it comes to editing, most people fall into two camps: either they’re better at it than they think…or they’re worse than they think. Unfortunately, a lot of people fall into the latter camp. That’s because too many people have rigid notions about writing. They...
