by Kristina Proffitt | Jun 21, 2024 | Content Marketing
I’ve had many content marketing strategies over the years. Some have been successful, some never got off the ground, and some were in the middle somewhere. So where should you start your content marketing strategy if you want it to be a success? At the end, actually....
by Kristina Proffitt | Jun 14, 2024 | Content Marketing
Love her or not, Taylor Swift has achieved world domination. She’s enjoying—and embracing—the spotlight. And yes, The Eras Tour is worth the hype. Even if you’re not a hardcore swiftie. (I’m a mid-range one. I don’t know the lyrics to...
by Kristina Proffitt | Jun 7, 2024 | Content Marketing, SEO
Content marketing is an important part of any good digital marketing strategy. The upfront effort can be time consuming, but once you’ve nailed your content marketing strategy and created quality content, it can bring you leads for years to come. Here’s...
by Kristina Proffitt | May 31, 2024 | Content Marketing
Fiction writing has many skills that are transferable to content writing (which is why I created my storytelling templates). Yet sometimes, it can be hard to bridge the gap. In this post, I’m going to explore content writing lessons from fiction writing. Since...
by Kristina Proffitt | May 24, 2024 | Content Marketing
Despite what contrarians may have you believe, B2B content marketing is alive and well. The landscape might’ve changed, but it very much still exists. (So does SEO.) What has changed is how we need to approach our content marketing strategies, along with how...
