by Kristina Proffitt | Nov 21, 2022 | Content Marketing, Copywriting
Sometimes the act of writing can be a challenge. Perhaps you’re like me and have chronic pain, or you get brain fog, or you just sit in front of a blank page and it suddenly becomes the most intimidating thing in the world and you can’t possibly form a...
by Kristina Proffitt | Nov 7, 2022 | Inspiration and Motivation
Last week, I emerged from my cave and travelled to Newcastle for ATOMIC’s Killer Mastermind and Janet Murray’s Courageous Content Live 2022. Due to my health issues, I don’t go to in-person events very often, and when I do, I usually take my bestie with me to act as a...
by Kristina Proffitt | Oct 31, 2022 | Uncategorized
I’ve been content marketing for ten years now, in various different industries, and it surprises me how many people still misinterpret what content marketing actually is. A lot of businesses still see their blog as a place to shout about their achievements and how...
by Kristina Proffitt | Oct 24, 2022 | Copywriting
Ah, Animal Crossing. It’s so relaxing. Or at least, that’s what the 35.9 million people worldwide who’ve bought it seem to think. But what is it that’s made this social simulator so popular? Other than the fact that people can live their lives vicariously...
by Kristina Proffitt | Oct 18, 2022 | Content Marketing, Copywriting, Outsourcing
Client: Can you do this for me by tomorrow, please? Me: 😶🤔🤬🤯😥🛀👍 Those emojis sum up just some of the emotions I go through when clients ask for last-minute writing jobs. By last minute, I mean anything with less than 48-hours notice, although usually it’s 24-hours or...
