by Kristina Proffitt | Jan 15, 2021 | Content Marketing, Outsourcing
Outsourcing is an inevitable part of running a growing business. But how do you know what to outsource? And how do you know when to outsource? Before you outsource, it helps to know what you want to achieve with something. This will give you clear goals, making it...
by Kristina Proffitt | Jan 8, 2021 | Content Marketing, Copywriting
People confusing content marketing a copywriting is one of my pet peeves. The skills used overlap—and many writers do both—but they are very, very different. When you start to specialise, it’s highly likely you’ll focus on one or the other. So, what is...
by Kristina Proffitt | Jan 1, 2021 | Content Marketing, SEO
Ah, SEO. Some people love it. Others are terrified of it. However you feel, SEO is becoming an increasingly important part of running any business with an online presence. The right SEO strategy can help you reach more people, build your authority, and make more...
by Kristina Proffitt | Oct 21, 2020 | Content Marketing
85% of people watch videos online. It’s therefore a great way to get people’s attention. However, if you’re recording a video and working with an animator or editor, you may well want a professional video script to go alongside it. After all, these...
by Kristina Proffitt | Sep 7, 2020 | Content Marketing
ROI is always on a business’s mind. But when it comes to a long-term concept like content marketing, how do you measure it’s success? How do you know that what you’re doing is actually paying off? If you’ve hired a content marketer, either in-house or freelance, what...
