by Kristina Proffitt | Nov 11, 2021 | Inspiration and Motivation
On Monday, I travelled for the first time since Covid hit. I was determined to go to ATOMICON and finally catch up with some of my fellow ATOMICs and absorb the amazing atmosphere that ATOMICON always has. So, with my podcast co-host Ellie by my side as navigator and...
by Kristina Proffitt | Sep 14, 2021 | Content Marketing, Copywriting
Editing your own writing is always a challenge because, well, you wrote it. It’s hard to separate ourselves from something we’ve put time, energy, and effort into. A lot of writers struggle with this step and can get emotional when they receive feedback,...
by Kristina Proffitt | Jul 30, 2021 | Content Marketing, Copywriting
Until I worked for a SaaS API company a few years ago, it never occurred to me how difficult it is to explain complex ideas in a simple way. I’d always tried to explain writing concepts to non-writers or beginner writers in as simple a way as possible, but this...
by Kristina Proffitt | Jun 25, 2021 | Content Marketing
Struggling to generate content ideas? It can be hard, especially if you’re new to it or it’s been a while. (Yes, it even happens to me. Take the gaps in this blog’s schedule as an example…) But you need a regular schedule. People are relying on...
by Kristina Proffitt | Jun 18, 2021 | Content Marketing
Stories make things memorable. Combined with an image, they’re super powerful. But how do you use storytelling in content marketing? Whether that’s a blog post, a video, a podcast episode, or even a nonfiction book? This is a question I get asked a lot. There’s lots...
