by Kristina Proffitt | Jan 15, 2021 | Content Marketing, Outsourcing
Outsourcing is an inevitable part of running a growing business. But how do you know what to outsource? And how do you know when to outsource? Before you outsource, it helps to know what you want to achieve with something. This will give you clear goals, making it...
by Kristina Proffitt | Jan 8, 2021 | Content Marketing, Copywriting
People confusing content marketing a copywriting is one of my pet peeves. The skills used overlap—and many writers do both—but they are very, very different. When you start to specialise, it’s highly likely you’ll focus on one or the other. So, what is...
by Kristina Proffitt | Jan 1, 2021 | Content Marketing, SEO
Ah, SEO. Some people love it. Others are terrified of it. However you feel, SEO is becoming an increasingly important part of running any business with an online presence. The right SEO strategy can help you reach more people, build your authority, and make more...
by Kristina Proffitt | Oct 21, 2020 | Content Marketing
85% of people watch videos online. It’s therefore a great way to get people’s attention. However, if you’re recording a video and working with an animator or editor, you may well want a professional video script to go alongside it. After all, these...
by Kristina Proffitt | Sep 7, 2020 | Content Marketing
ROI is always on a business’s mind. But when it comes to a long-term concept like content marketing, how do you measure it’s success? How do you know that what you’re doing is actually paying off? If you’ve hired a content marketer, either in-house or freelance, what...
by Kristina Proffitt | Aug 23, 2020 | Content Marketing, Copywriting
Whether you’ve just started your business or you’ve been in business for years, there will come a time when you have to write about yourself. Cue panic. Writing about yourself can often feel like trying to squeeze the last of the toothpaste out: you know...
by Kristina Proffitt | Aug 17, 2020 | Copywriting
The short answer to this question is yes. But, if you feel uncomfortable marketing during a pandemic, you might be wondering why marketing is still important in the current climate. Before I continue, it’s important to remember that right now, the world sucks for...
by Kristina Proffitt | Aug 14, 2020 | Content Marketing
Content marketing can make or break a business’s success. Just ask Marcus Sheridan – he turned his pool company’s fortunes around by creating content that answered people’s problems. His pool company went from near bankruptcy to firmly in the black....
by Kristina Proffitt | Apr 13, 2020 | Content Marketing
The other day, I was creating a lesson for my blogging course on content marketing. And I had no idea where to start. Despite having worked in content marketing for five years, I couldn’t explain what it was. So I asked a few people. And I came to a terrible...
by Kristina Proffitt | Jan 2, 2020 | Content Marketing, Copywriting
Readability can be the difference between a sale and losing custom to your competitors. No, really. Have you ever put something down because you couldn’t connect with the writing style? Maybe you weren’t sure why, but you just didn’t like it? The same thing could...
