by Kristina Proffitt | Jan 16, 2022 | Content Marketing, SEO, Video Marketing
An often forgotten part of a content marketing strategy is the need to update old content. It’s a lot easier to update blog posts than other forms of content, like videos or podcasts, although there are ways to update any form of content if you want/need to....
by Kristina Proffitt | Nov 11, 2021 | Inspiration and Motivation
On Monday, I travelled for the first time since Covid hit. I was determined to go to ATOMICON and finally catch up with some of my fellow ATOMICs and absorb the amazing atmosphere that ATOMICON always has. So, with my podcast co-host Ellie by my side as navigator and...
by Kristina Proffitt | Sep 14, 2021 | Content Marketing, Copywriting
Editing your own writing is always a challenge because, well, you wrote it. It’s hard to separate ourselves from something we’ve put time, energy, and effort into. A lot of writers struggle with this step and can get emotional when they receive feedback,...
by Kristina Proffitt | Jul 30, 2021 | Content Marketing, Copywriting
Until I worked for a SaaS API company a few years ago, it never occurred to me how difficult it is to explain complex ideas in a simple way. I’d always tried to explain writing concepts to non-writers or beginner writers in as simple a way as possible, but this...
by Kristina Proffitt | Jun 25, 2021 | Content Marketing
Struggling to generate content ideas? It can be hard, especially if you’re new to it or it’s been a while. (Yes, it even happens to me. Take the gaps in this blog’s schedule as an example…) But you need a regular schedule. People are relying on...
by Kristina Proffitt | Jun 18, 2021 | Content Marketing
Stories make things memorable. Combined with an image, they’re super powerful. But how do you use storytelling in content marketing? Whether that’s a blog post, a video, a podcast episode, or even a nonfiction book? This is a question I get asked a lot. There’s lots...
by Kristina Proffitt | May 28, 2021 | Content Marketing, Video Marketing
Explainer videos are everywhere. Everyone has one, and they’re becoming are required part of running a business. But, if done wrong, they won’t help you to achieve your business goals. They may even prevent you from achieving them. In this post,...
by Kristina Proffitt | May 7, 2021 | Content Marketing
In today’s post, we’re going back to basics. It’s time to take a look at the most effective, efficient way to write a blog post. And make sure that post is as readable and engaging for your audience as possible. After all—that’s what will keep them...
by Kristina Proffitt | Apr 16, 2021 | Content Marketing, Copywriting, Outsourcing
Everyone wants to write a book. The myth prevails that anyone can write one. I am here to tell you that that is unequivocally untrue. Most of us cannot write a book. In fact, most of us shouldn’t. #sorrynotsorry In the last five years, I’ve published twelve...
by Kristina Proffitt | Apr 9, 2021 | Content Marketing
Much like writing, giving feedback is a skill. However, most people think, because they were taught to string a sentence together at school, and they can talk to people, they can give feedback. Sadly, this isn’t the case. Most people struggle to articulate what...
