by Kristina Proffitt | Apr 16, 2021 | Content Marketing, Copywriting, Outsourcing
Everyone wants to write a book. The myth prevails that anyone can write one. I am here to tell you that that is unequivocally untrue. Most of us cannot write a book. In fact, most of us shouldn’t. #sorrynotsorry In the last five years, I’ve published twelve...
by Kristina Proffitt | Apr 9, 2021 | Content Marketing
Much like writing, giving feedback is a skill. However, most people think, because they were taught to string a sentence together at school, and they can talk to people, they can give feedback. Sadly, this isn’t the case. Most people struggle to articulate what...
by Kristina Proffitt | Apr 7, 2021 | Content Marketing, Outsourcing
There are lots of reasons to—or not to—outsource your content writing. It’s a difficult decision to make, especially when you haven’t outsourced much in the past. Letting go is…challenging. I get it. I was totally the same when it came to...
by Kristina Proffitt | Feb 19, 2021 | Outsourcing
Explainer videos can make or break the success of a business. Knowing this, many businesses outsource the creation of their videos because they don’t have the skills or software to do it. When it comes to writing the script, though, they often think that because...
by Kristina Proffitt | Jan 29, 2021 | Content Marketing, Copywriting
When it comes to editing, most people fall into two camps: either they’re better at it than they think…or they’re worse than they think. Unfortunately, a lot of people fall into the latter camp. That’s because too many people have rigid notions about writing. They...
by Kristina Proffitt | Jan 15, 2021 | Content Marketing, Outsourcing
Outsourcing is an inevitable part of running a growing business. But how do you know what to outsource? And how do you know when to outsource? Before you outsource, it helps to know what you want to achieve with something. This will give you clear goals, making it...
by Kristina Proffitt | Jan 8, 2021 | Content Marketing, Copywriting
People confusing content marketing a copywriting is one of my pet peeves. The skills used overlap—and many writers do both—but they are very, very different. When you start to specialise, it’s highly likely you’ll focus on one or the other. So, what is...
by Kristina Proffitt | Jan 1, 2021 | Content Marketing, SEO
Ah, SEO. Some people love it. Others are terrified of it. However you feel, SEO is becoming an increasingly important part of running any business with an online presence. The right SEO strategy can help you reach more people, build your authority, and make more...
by Kristina Proffitt | Oct 21, 2020 | Content Marketing
85% of people watch videos online. It’s therefore a great way to get people’s attention. However, if you’re recording a video and working with an animator or editor, you may well want a professional video script to go alongside it. After all, these...
by Kristina Proffitt | Sep 7, 2020 | Content Marketing
ROI is always on a business’s mind. But when it comes to a long-term concept like content marketing, how do you measure it’s success? How do you know that what you’re doing is actually paying off? If you’ve hired a content marketer, either in-house or freelance, what...
