by Kristina Proffitt | Jun 21, 2024 | Content Marketing
I’ve had many content marketing strategies over the years. Some have been successful, some never got off the ground, and some were in the middle somewhere. So where should you start your content marketing strategy if you want it to be a success? At the end, actually....
by Kristina Proffitt | Jun 14, 2024 | Content Marketing
Love her or not, Taylor Swift has achieved world domination. She’s enjoying—and embracing—the spotlight. And yes, The Eras Tour is worth the hype. Even if you’re not a hardcore swiftie. (I’m a mid-range one. I don’t know the lyrics to...
by Kristina Proffitt | Jun 7, 2024 | Content Marketing, SEO
Content marketing is an important part of any good digital marketing strategy. The upfront effort can be time consuming, but once you’ve nailed your content marketing strategy and created quality content, it can bring you leads for years to come. Here’s...
by Kristina Proffitt | May 31, 2024 | Content Marketing
Fiction writing has many skills that are transferable to content writing (which is why I created my storytelling templates). Yet sometimes, it can be hard to bridge the gap. In this post, I’m going to explore content writing lessons from fiction writing. Since...
by Kristina Proffitt | May 24, 2024 | Content Marketing
Despite what contrarians may have you believe, B2B content marketing is alive and well. The landscape might’ve changed, but it very much still exists. (So does SEO.) What has changed is how we need to approach our content marketing strategies, along with how...
by Kristina Proffitt | May 17, 2024 | Content Marketing
For many modern businesses, content marketing – sometimes called inbound marketing – guides prospects down the marketing funnel. Whether a small business or a global enterprise, it’s an important part of a B2C or B2B marketing strategy. How can content marketing...
by Kristina Proffitt | Apr 22, 2024 | Content Marketing
We tell stories every day. To our friends, about that cute thing the dog just did. To our family, about how our day went. To our followers…about just about anything. Most of these things we do subconsciously. When we start to consciously think about how to tell...
by Kristina Proffitt | Apr 8, 2024 | Content Marketing, Outsourcing, SEO
Do you need to hire a content marketer? Why (and when) should you hire a content marketer? Let’s take a look at the benefits of hiring a content marketer, whether that’s in-house or freelance: Save time (and energy) We all have limited time and energy. The...
by Kristina Proffitt | Mar 25, 2024 | Content Marketing, Outsourcing
Outsourcing any task can give you more time, allowing you to focus on building stronger relationships with your customers, solve problems faster, and grow sooner. Aside from the cost, there aren’t many downsides to outsourcing. But… There are times when...
by Kristina Proffitt | Feb 5, 2024 | Content Marketing, Copywriting, Video Marketing
Part of my MA in Creative Writing involved studying writing for stage, radio, and screen. While I don’t write fictional scripts anymore, I do write scripts for businesses looking to explain what they do or sell their services. I use what I learned during my MA...
