by Kristina Proffitt | Sep 14, 2021 | Content Marketing, Copywriting
Editing your own writing is always a challenge because, well, you wrote it. It’s hard to separate ourselves from something we’ve put time, energy, and effort into. A lot of writers struggle with this step and can get emotional when they receive feedback,...
by Kristina Proffitt | Jul 30, 2021 | Content Marketing, Copywriting
Until I worked for a SaaS API company a few years ago, it never occurred to me how difficult it is to explain complex ideas in a simple way. I’d always tried to explain writing concepts to non-writers or beginner writers in as simple a way as possible, but this...
by Kristina Proffitt | Jun 25, 2021 | Content Marketing
Struggling to generate content ideas? It can be hard, especially if you’re new to it or it’s been a while. (Yes, it even happens to me. Take the gaps in this blog’s schedule as an example…) But you need a regular schedule. People are relying on...
by Kristina Proffitt | Jun 18, 2021 | Content Marketing
Stories make things memorable. Combined with an image, they’re super powerful. But how do you use storytelling in content marketing? Whether that’s a blog post, a video, a podcast episode, or even a nonfiction book? This is a question I get asked a lot. There’s lots...
by Kristina Proffitt | May 28, 2021 | Content Marketing, Video Marketing
Explainer videos are everywhere. Everyone has one, and they’re becoming are required part of running a business. But, if done wrong, they won’t help you to achieve your business goals. They may even prevent you from achieving them. In this post,...
by Kristina Proffitt | May 7, 2021 | Content Marketing
In today’s post, we’re going back to basics. It’s time to take a look at the most effective, efficient way to write a blog post. And make sure that post is as readable and engaging for your audience as possible. After all—that’s what will keep them...
by Kristina Proffitt | Apr 16, 2021 | Content Marketing, Copywriting, Outsourcing
Everyone wants to write a book. The myth prevails that anyone can write one. I am here to tell you that that is unequivocally untrue. Most of us cannot write a book. In fact, most of us shouldn’t. #sorrynotsorry In the last five years, I’ve published twelve...
by Kristina Proffitt | Apr 9, 2021 | Content Marketing
Much like writing, giving feedback is a skill. However, most people think, because they were taught to string a sentence together at school, and they can talk to people, they can give feedback. Sadly, this isn’t the case. Most people struggle to articulate what...
by Kristina Proffitt | Apr 7, 2021 | Content Marketing, Outsourcing
There are lots of reasons to—or not to—outsource your content writing. It’s a difficult decision to make, especially when you haven’t outsourced much in the past. Letting go is…challenging. I get it. I was totally the same when it came to...
by Kristina Proffitt | Feb 19, 2021 | Outsourcing
Explainer videos can make or break the success of a business. Knowing this, many businesses outsource the creation of their videos because they don’t have the skills or software to do it. When it comes to writing the script, though, they often think that because...
