by Kristina Proffitt | Jan 3, 2023 | Content Marketing, Inspiration and Motivation
Whenever I say poetry is everywhere, someone will respond with one of three reactions: A sneer, because they were taught old white guy poetry at school and think that’s the only kind, making it inaccessible to them A sneer, because they’re a poet and believe poetry...
by Kristina Proffitt | Nov 21, 2022 | Content Marketing, Copywriting
Sometimes the act of writing can be a challenge. Perhaps you’re like me and have chronic pain, or you get brain fog, or you just sit in front of a blank page and it suddenly becomes the most intimidating thing in the world and you can’t possibly form a...
by Kristina Proffitt | Nov 7, 2022 | Inspiration and Motivation
Last week, I emerged from my cave and travelled to Newcastle for ATOMIC’s Killer Mastermind and Janet Murray’s Courageous Content Live 2022. Due to my health issues, I don’t go to in-person events very often, and when I do, I usually take my bestie with me to act as a...
by Kristina Proffitt | Oct 31, 2022 | Uncategorized
I’ve been content marketing for ten years now, in various different industries, and it surprises me how many people still misinterpret what content marketing actually is. A lot of businesses still see their blog as a place to shout about their achievements and how...
by Kristina Proffitt | Oct 24, 2022 | Copywriting
Ah, Animal Crossing. It’s so relaxing. Or at least, that’s what the 35.9 million people worldwide who’ve bought it seem to think. But what is it that’s made this social simulator so popular? Other than the fact that people can live their lives vicariously...
by Kristina Proffitt | Oct 18, 2022 | Content Marketing, Copywriting, Outsourcing
Client: Can you do this for me by tomorrow, please? Me: ??????? Those emojis sum up just some of the emotions I go through when clients ask for last-minute writing jobs. By last minute, I mean anything with less than 48-hours notice, although usually it’s 24-hours or...
by Kristina Proffitt | Oct 3, 2022 | Content Marketing
There are rules to writing and marketing that we often take for granted, things we were never necessarily taught but do anyway. However, because we take these things for granted, we often consciously forget to do them, or check for them before hitting publish. Which...
by Kristina Proffitt | Sep 26, 2022 | Content Marketing, Outsourcing
When you haven’t hired a freelance writer or marketer before, there are things you’re just not going to think to ask. Or, if you’ve had things go wrong before, you may be afraid of repeating the same mistakes but be unsure of how to prevent them....
by Kristina Proffitt | Sep 22, 2022 | Content Marketing, Copywriting
Readability can be the difference between a sale and losing someone to your competitors. No, really. Have you ever put a book down because you couldn’t connect with the writing style? Or closed a tab because the writing style of a company’s blog was making your...
by Kristina Proffitt | May 23, 2022 | Content Marketing
Many people I’ve encountered over the years are afraid of posting on social media because they’re scared they’re going to be judged by their peers, colleagues, or the wider internet. They may also be concerned that past content will come back to haunt them. But if...
