by Kristina Proffitt | Aug 23, 2020 | Content Marketing, Copywriting
Whether you’ve just started your business or you’ve been in business for years, there will come a time when you have to write about yourself. Cue panic. Writing about yourself can often feel like trying to squeeze the last of the toothpaste out: you know...
by Kristina Proffitt | Aug 17, 2020 | Copywriting
The short answer to this question is yes. But, if you feel uncomfortable marketing during a pandemic, you might be wondering why marketing is still important in the current climate. Before I continue, it’s important to remember that right now, the world sucks for...
by Kristina Proffitt | Aug 14, 2020 | Content Marketing
Content marketing can make or break a business’s success. Just ask Marcus Sheridan – he turned his pool company’s fortunes around by creating content that answered people’s problems. His pool company went from near bankruptcy to firmly in the black....
by Kristina Proffitt | Apr 13, 2020 | Content Marketing
The other day, I was creating a lesson for my blogging course on content marketing. And I had no idea where to start. Despite having worked in content marketing for five years, I couldn’t explain what it was. So I asked a few people. And I came to a terrible...
by Kristina Proffitt | Jan 2, 2020 | Content Marketing, Copywriting
Readability can be the difference between a sale and losing custom to your competitors. No, really. Have you ever put something down because you couldn’t connect with the writing style? Maybe you weren’t sure why, but you just didn’t like it? The same thing could...
