by Kristina Proffitt | Sep 22, 2022 | Content Marketing, Copywriting
Readability can be the difference between a sale and losing someone to your competitors. No, really. Have you ever put a book down because you couldn’t connect with the writing style? Or closed a tab because the writing style of a company’s blog was making your...
by Kristina Proffitt | May 23, 2022 | Content Marketing
Many people I’ve encountered over the years are afraid of posting on social media because they’re scared they’re going to be judged by their peers, colleagues, or the wider internet. They may also be concerned that past content will come back to haunt them. But if...
by Kristina Proffitt | May 6, 2022 | Content Marketing, Copywriting, Inspiration and Motivation
You’ve probably heard how much our brains love stories. When used properly, they have an incredibly powerful affect on our minds. When used badly, they can cause us to switch off faster than you can say ‘clickbait’. It’s all very well and good knowing that stories...
by Kristina Proffitt | Apr 22, 2022 | Content Marketing, SEO, Video Marketing
When most people think of content marketing, they think of blogging. And of course, blogging is a great form of content marketing. But it’s far from the only form. Which content marketing format is best for you will depend on several things: What you want to get out...
by Kristina Proffitt | Apr 5, 2022 | Content Marketing, Copywriting
When you’re a helpful person, content marketing sounds perfect for you. It probably is. But… …are you focusing so much on being helpful that you forget to sell? I made this mistake for years. I was so busy sharing my knowledge it never really occurred to me to...
by Kristina Proffitt | Feb 18, 2022 | Content Marketing
Identifying gaps in your content marketing strategy can be vital to helping your content perform better so that you can reduce support calls and make more money. However, a lot of businesses don’t know how to spot these gaps. They focus on creating awareness content...
by Kristina Proffitt | Feb 11, 2022 | Content Marketing
‘How can I create content for my boring industry?’ is a really common question in content marketing circles. The first thing to remember is that the definition of ‘boring’ is different for everyone. Just because you find your industry boring, that doesn’t mean...
by Kristina Proffitt | Jan 28, 2022 | Content Marketing
Much like in any role, there are some skills every content marketer needs regardless of if you’re an employee, contractor, or freelancer. And yes, these skills are just as important if you’re responsible for your own content marketing. What are they?...
by Kristina Proffitt | Jan 16, 2022 | Content Marketing, SEO, Video Marketing
An often forgotten part of a content marketing strategy is the need to update old content. It’s a lot easier to update blog posts than other forms of content, like videos or podcasts, although there are ways to update any form of content if you want/need to....
by Kristina Proffitt | Nov 11, 2021 | Inspiration and Motivation
On Monday, I travelled for the first time since Covid hit. I was determined to go to ATOMICON and finally catch up with some of my fellow ATOMICs and absorb the amazing atmosphere that ATOMICON always has. So, with my podcast co-host Ellie by my side as navigator and...
