by Kristina Proffitt | Sep 26, 2022 | Content Marketing, Outsourcing
When you haven’t hired a freelance writer or marketer before, there are things you’re just not going to think to ask. Or, if you’ve had things go wrong before, you may be afraid of repeating the same mistakes but be unsure of how to prevent them....
by Kristina Proffitt | Sep 22, 2022 | Content Marketing, Copywriting
Readability can be the difference between a sale and losing someone to your competitors. No, really. Have you ever put a book down because you couldn’t connect with the writing style? Or closed a tab because the writing style of a company’s blog was making your...
by Kristina Proffitt | May 23, 2022 | Content Marketing
Many people I’ve encountered over the years are afraid of posting on social media because they’re scared they’re going to be judged by their peers, colleagues, or the wider internet. They may also be concerned that past content will come back to haunt them. But if...
by Kristina Proffitt | May 6, 2022 | Content Marketing, Copywriting, Inspiration and Motivation
You’ve probably heard how much our brains love stories. When used properly, they have an incredibly powerful affect on our minds. When used badly, they can cause us to switch off faster than you can say ‘clickbait’. It’s all very well and good knowing that stories...
by Kristina Proffitt | Apr 22, 2022 | Content Marketing, SEO, Video Marketing
When most people think of content marketing, they think of blogging. And of course, blogging is a great form of content marketing. But it’s far from the only form. Which content marketing format is best for you will depend on several things: What you want to get out...
by Kristina Proffitt | Apr 5, 2022 | Content Marketing, Copywriting
When you’re a helpful person, content marketing sounds perfect for you. It probably is. But… …are you focusing so much on being helpful that you forget to sell? I made this mistake for years. I was so busy sharing my knowledge it never really occurred to me to...
