by Kristina Proffitt | Sep 14, 2021 | Content Marketing, Copywriting
Editing your own writing is always a challenge because, well, you wrote it. It’s hard to separate ourselves from something we’ve put time, energy, and effort into. A lot of writers struggle with this step and can get emotional when they receive feedback,...
by Kristina Proffitt | Jul 30, 2021 | Content Marketing, Copywriting
Until I worked for a SaaS API company a few years ago, it never occurred to me how difficult it is to explain complex ideas in a simple way. I’d always tried to explain writing concepts to non-writers or beginner writers in as simple a way as possible, but this...
by Kristina Proffitt | Apr 16, 2021 | Content Marketing, Copywriting, Outsourcing
Everyone wants to write a book. The myth prevails that anyone can write one. I am here to tell you that that is unequivocally untrue. Most of us cannot write a book. In fact, most of us shouldn’t. #sorrynotsorry In the last five years, I’ve published twelve...
by Kristina Proffitt | Jan 29, 2021 | Content Marketing, Copywriting
When it comes to editing, most people fall into two camps: either they’re better at it than they think…or they’re worse than they think. Unfortunately, a lot of people fall into the latter camp. That’s because too many people have rigid notions about writing. They...
by Kristina Proffitt | Jan 8, 2021 | Content Marketing, Copywriting
People confusing content marketing a copywriting is one of my pet peeves. The skills used overlap—and many writers do both—but they are very, very different. When you start to specialise, it’s highly likely you’ll focus on one or the other. So, what is...
by Kristina Proffitt | Aug 23, 2020 | Content Marketing, Copywriting
Whether you’ve just started your business or you’ve been in business for years, there will come a time when you have to write about yourself. Cue panic. Writing about yourself can often feel like trying to squeeze the last of the toothpaste out: you know...
