by Kristina Proffitt | Jan 8, 2021 | Content Marketing, Copywriting
People confusing content marketing a copywriting is one of my pet peeves. The skills used overlap—and many writers do both—but they are very, very different. When you start to specialise, it’s highly likely you’ll focus on one or the other. So, what is...
by Kristina Proffitt | Aug 23, 2020 | Content Marketing, Copywriting
Whether you’ve just started your business or you’ve been in business for years, there will come a time when you have to write about yourself. Cue panic. Writing about yourself can often feel like trying to squeeze the last of the toothpaste out: you know...
by Kristina Proffitt | Aug 17, 2020 | Copywriting
The short answer to this question is yes. But, if you feel uncomfortable marketing during a pandemic, you might be wondering why marketing is still important in the current climate. Before I continue, it’s important to remember that right now, the world sucks for...
by Kristina Proffitt | Jan 2, 2020 | Content Marketing, Copywriting
Readability can be the difference between a sale and losing custom to your competitors. No, really. Have you ever put something down because you couldn’t connect with the writing style? Maybe you weren’t sure why, but you just didn’t like it? The same thing could...
