by Kristina Proffitt | Nov 21, 2022 | Content Marketing, Copywriting
Sometimes the act of writing can be a challenge. Perhaps you’re like me and have chronic pain, or you get brain fog, or you just sit in front of a blank page and it suddenly becomes the most intimidating thing in the world and you can’t possibly form a...
by Kristina Proffitt | Oct 24, 2022 | Copywriting
Ah, Animal Crossing. It’s so relaxing. Or at least, that’s what the 35.9 million people worldwide who’ve bought it seem to think. But what is it that’s made this social simulator so popular? Other than the fact that people can live their lives vicariously...
by Kristina Proffitt | Oct 18, 2022 | Content Marketing, Copywriting, Outsourcing
Client: Can you do this for me by tomorrow, please? Me: 😶🤔🤬🤯😥🛀👍 Those emojis sum up just some of the emotions I go through when clients ask for last-minute writing jobs. By last minute, I mean anything with less than 48-hours notice, although usually it’s 24-hours or...
by Kristina Proffitt | Sep 22, 2022 | Content Marketing, Copywriting
Readability can be the difference between a sale and losing someone to your competitors. No, really. Have you ever put a book down because you couldn’t connect with the writing style? Or closed a tab because the writing style of a company’s blog was making your...
by Kristina Proffitt | May 6, 2022 | Content Marketing, Copywriting, Inspiration and Motivation
You’ve probably heard how much our brains love stories. When used properly, they have an incredibly powerful affect on our minds. When used badly, they can cause us to switch off faster than you can say ‘clickbait’. It’s all very well and good knowing that stories...
by Kristina Proffitt | Apr 5, 2022 | Content Marketing, Copywriting
When you’re a helpful person, content marketing sounds perfect for you. It probably is. But… …are you focusing so much on being helpful that you forget to sell? I made this mistake for years. I was so busy sharing my knowledge it never really occurred to me to...
