by Kristina Proffitt | Apr 8, 2024 | Content Marketing, Outsourcing, SEO
Do you need to hire a content marketer? Why (and when) should you hire a content marketer? Let’s take a look at the benefits of hiring a content marketer, whether that’s in-house or freelance: Save time (and energy) We all have limited time and energy. The...
by Kristina Proffitt | Mar 25, 2024 | Content Marketing, Outsourcing
Outsourcing any task can give you more time, allowing you to focus on building stronger relationships with your customers, solve problems faster, and grow sooner. Aside from the cost, there aren’t many downsides to outsourcing. But… There are times when...
by Kristina Proffitt | Jan 22, 2024 | Content Marketing, Outsourcing
One of the things I’ve learned over the last 12(!) years of content writing and novel writing is that everyone has a different process. Sometimes that process can change over time, and that’s totally fine. If you’re new to working with freelance...
by Kristina Proffitt | Jan 8, 2024 | Content Marketing, Inspiration and Motivation, Outsourcing
A new year, a new chance to refresh your content planning process. So, how can you get your content off to a stellar start in 2024? Let’s take a look: Choose your goals What do you want your content to help you achieve in 2024? Is it more sales? Increasing your...
by Kristina Proffitt | Feb 28, 2023 | Content Marketing, Outsourcing
Sometimes, we can have the best of intentions for a piece of content buuuut it still goes wrong. It’s not always easy to identify why something didn’t quite work, so I’ve put together this guide to identify some of the common ways I’ve seen long-form...
by Kristina Proffitt | Oct 18, 2022 | Content Marketing, Copywriting, Outsourcing
Client: Can you do this for me by tomorrow, please? Me: ??????? Those emojis sum up just some of the emotions I go through when clients ask for last-minute writing jobs. By last minute, I mean anything with less than 48-hours notice, although usually it’s 24-hours or...
