by Kristina Proffitt | Jun 7, 2024 | Content Marketing, SEO
Content marketing is an important part of any good digital marketing strategy. The upfront effort can be time consuming, but once you’ve nailed your content marketing strategy and created quality content, it can bring you leads for years to come. Here’s...
by Kristina Proffitt | Apr 8, 2024 | Content Marketing, Outsourcing, SEO
Do you need to hire a content marketer? Why (and when) should you hire a content marketer? Let’s take a look at the benefits of hiring a content marketer, whether that’s in-house or freelance: Save time (and energy) We all have limited time and energy. The...
by Kristina Proffitt | Oct 9, 2023 | Content Marketing, Copywriting, SEO
If you truly want to be an inclusive business, or show that your internal practices are inclusive, it starts with the copy and content on your website and social media. If you want to be inclusive but your writing style or websites are inaccessible (for whatever...
by Kristina Proffitt | Feb 17, 2023 | Content Marketing, Copywriting, SEO
Long-form content is time-consuming to put together, which can deter some businesses from creating it. Despite this, long-form content like white papers, analyses, how-to guides, and case studies can benefit your business in a multitude of ways. If you’re not...
by Kristina Proffitt | Apr 22, 2022 | Content Marketing, SEO, Video Marketing
When most people think of content marketing, they think of blogging. And of course, blogging is a great form of content marketing. But it’s far from the only form. Which content marketing format is best for you will depend on several things: What you want to get out...
by Kristina Proffitt | Jan 16, 2022 | Content Marketing, SEO, Video Marketing
An often forgotten part of a content marketing strategy is the need to update old content. It’s a lot easier to update blog posts than other forms of content, like videos or podcasts, although there are ways to update any form of content if you want/need to....
