by Kristina Proffitt | Feb 5, 2024 | Content Marketing, Copywriting, Video Marketing
Part of my MA in Creative Writing involved studying writing for stage, radio, and screen. While I don’t write fictional scripts anymore, I do write scripts for businesses looking to explain what they do or sell their services. I use what I learned during my MA...
by Kristina Proffitt | Apr 22, 2022 | Content Marketing, SEO, Video Marketing
When most people think of content marketing, they think of blogging. And of course, blogging is a great form of content marketing. But it’s far from the only form. Which content marketing format is best for you will depend on several things: What you want to get out...
by Kristina Proffitt | Jan 16, 2022 | Content Marketing, SEO, Video Marketing
An often forgotten part of a content marketing strategy is the need to update old content. It’s a lot easier to update blog posts than other forms of content, like videos or podcasts, although there are ways to update any form of content if you want/need to....
by Kristina Proffitt | May 28, 2021 | Content Marketing, Video Marketing
Explainer videos are everywhere. Everyone has one, and they’re becoming are required part of running a business. But, if done wrong, they won’t help you to achieve your business goals. They may even prevent you from achieving them. In this post,...
