Freelance Content Marketing Services
Creative content marketing services from a bestselling author
A content marketing campaign for every occasion
Content marketing is one of the most versatile digital marketing strategies. But with so much noise out there, it can be hard to stand out.
I’m a freelance writer and content marketing expert with over a decade in the marketing industry. In that time, I’ve helped businesses in the private and public sectors to reach new target audiences and get more sales. I’ve watched the rise of content marketing and its descent into AI-driven madness.
Using my creative writing masters degree, experience from publishing 21 books, and human-first writing approach, I can create content for your business that’s as unique as you are.
Whether you want help with one-off content, long-term content, or content strategy, I have a content writing or marketing strategy package for you.
With over a decade in the industry writing about everything from fitness to APIs, I now focus on helping businesses in human resources, health, and B2B SaaS spaces to get more leads and a higher ROI from their written content and strategy.
So let’s take a look at some of the ways we could work together…
Content consultancy
Do you have all the ingredients you need for a content marketing strategy, but struggle to come up with a recipe for success?
Or maybe you don’t even have the ingredients and you’ve no idea where to start?
Let’s break down your content marketing strategy together to figure out what’s working and what needs some help. Then, we’ll find a strategy to help you get the results you want.
Content consultancy is available as a one-off package, or alongside the content marketing packages listed below.
SEO services
SEO is a never-ending game, and it can sometimes be hard to keep up. So why not outsource it?
I can examine your existing content, and explore ways we can get it ranking in search engine results pages (SERPs) for your target keywords and audience.
We’ll optimise it for the latest SEO best practices and get you ranking again in no time.
Blog posts
A content writer for over 12 years, I’ve helped clients in industries from wellness to real estate. I’ve increased ticket sales to events, ranked #1 in search engine results pages (SERPs), and turned household names into my client’s clients.
I now focus on content creation for HR, health, and B2B.
My written content has been published on sites including HR Morning, HR Gazette, and Thrive Global.
For nine years, I ran a blog called The Writer’s Cookbook. Despite having a name that isn’t SEO-friendly (I didn’t know better at the time), the site reached over 30,000 readers a month, helping them grow their writing skills and confidence.
White papers and reports
Like many big projects, creating long-form content like white papers and reports can lead to big payoffs. They’re brilliant for thought leadership and can convert casual readers into clients.
But they’re also prone to huge pitfalls.
That’s where I come in!
Whether you want to put together a white paper featuring quotes from top experts in your field, or a report of your latest research, I can help.
I’ve written white papers on topics like employee-generated content and interview scheduling. And I’ve seen all the ways it can go wrong – and right.
You can benefit from my experience writing white papers, reports, and novels in my long-form writing packages.
Content editing
Is your existing content looking more outdated than that white paint on the office walls that was last done in 2010?
Maybe the language no longer reflects your brand?
It doesn’t align with your SEO strategy? (If it even ranks since the latest algorithm update.)
Or the stats are from 2001 and don’t reflect how much the world has changed?
Whether you want a light touch or a total rewrite, with the help of my MA in creative writing, I can bring your content to life – and up to date.
We’ll optimise it for the latest SEO best practices, bring out your brand voice, and get you ranking again in no time.
Video scripts
As part of my MA in creative writing, I did a module on writing for stage, radio, and screen.
This puts me in a unique position when it comes to writing video content.
I don’t just hear the words – I see them as I write them. And I’m a big fan of plain English, which helps your videos reach your target audience.
I can coach you through the entire video production process, or provide a script for you to use as you wish.
Email marketing
Email marketing has the highest ROI in the marketing industry, yet many people see tumbleweeds when it’s time to write to their audience.
Either they have no idea what to write, or they don’t get the engagement they need to not end up in the dreaded ‘Promotions’ tab.
Take the strain away by outsourcing it to a freelance writer whose readers regularly tell them how much they enjoy her emails! (And send dog pictures in reply.)
Social media marketing
Posting regularly on social media is key to brand awareness and trust, but it’s often one of the first things to get neglected when you’re short on time.
And, with the rise of AI-generated social media content making everything look the same, genuine thought leadership on platforms like LinkedIn is more important than ever to establish you – and your business.
So let’s take your industry knowledge and turn it into high-quality content that’s thought-provoking for your audience. And that stands out among the AI-generated noise.
About Kristina
Hi! I’m a freelance content marketer, content strategist, copywriter, blogger, and author. I’ve been copywriting since 2012 and content marketing since 2015. I’ve published twenty-one books and written too many blog posts to count.
In the best timing ever, I became a freelancer in January 2020, right before the pandemic. I’ve been a freelance writer ever since.
I have an MA and a BA in Creative Writing, which puts me in a unique position to create compelling stories for your customers. It also means psychology and empathy are huge parts of my written content. To me, the most important aspect of any quality content is how it helps your audience.
I specialise in digital marketing content and marketing strategy for HR tech, recruitment, B2B, and healthcare businesses. Whether you need your blog posts writing for you or a whole new strategy, I can help.
You can find some examples over on my blog.
If you’d like to see what others have said about my content marketing services, why not head over to my testimonials or LinkedIn profile?
If you want to chat about working together, you can fill in the form below or email kristina@kristinaproffitt.com.
Testimonials
See what current and past clients have to say about working with me.
Kristina has been a dream to work with and I would recommend her without reservation to anyone and everyone looking for a top-notch blog writer. She’s highly communicative and has gone above and beyond what we asked, brainstorming excellent ideas for posts and series that are well-aligned with our brand. Her writing style is compelling and personal, and she’s always open to feedback. You won’t be disappointed if you choose to engage her; she’s the whole package.
By the time I was done following Kristina’s instructions, my website was not only more polished, but it ran better, read better, and overall projected a much more complete image of my services.
I used to struggle with what to say and how much to say, and her coaching helped me iron out large chunks of areas that were in dire need of updating.
Whether you’re starting out or already established, there’s marketing Kristina can help you with so don’t hesitate!
Kristina is an excellent writer – she very quickly picked up our tone of voice and applied it to blogs as well as more extensive website copy projects. From the start all of the work Kristina has produced has been of an extremely high quality. Kristina’s writing is clean, concise and easy to read, whilst still covering the required subject in detail – I’d highly recommend Kristina for any type of content marketing/copywriting!
Get in touch
Whether you need a content marketing consultant, want to give your content marketing strategy a facelift, or you need help enacting your marketing campaign, I’ve got something for you. Drop me an email (or come say hi on LinkedIn) and let’s discuss the right content marketing service for you.