Freelance Content Writing Portfolio

for HR, mental health, and B2B SaaS


Cronofy are the scheduling experts. During my three years there, I helped carve a new niche in the HR market, showing HR leaders that there was a way to streamline the scheduling of complex interview formats such as group or panel interviews.

I published guest posts on leading HR sites, created video explainer scripts, and wrote press releases.

My content marketing strategy resulted in a 40% increase in blog trafic, 28% increase in web traffic, and 164% increase in new users to use cases.

My article on How to Create a Better Learning Environment for Your Employees was also nominated for HRMS World’s HR Tech Writers’ Awards Best Article in 2017.

Highlights: What a Survey of 272 Recruiters Tells us About HR Recruitment Processes; Why Your ATS Needs to be Calendar Connected; Employees Waste up to 14 Hours Scheduling Interviews for a Single Vacancy

Part of the Cronofy and JobAdder recruiter survey
The Workrowd blog


Workrowd is a tech platform that maximizes the ROI of employee initiatives. It offers companies better ways to manage their employee groups and get more from employee feedback surveys.

I help them by contributing weekly posts to their blog on topics such as employee wellbeing, employee experience, and management tips.

Highlights: The 7 Most Important Soft Skills to Cultivate in Your Workforce; 6 Ways to Boost Psychological Safety in the Workplace

Kristina has been a dream to work with and I would recommend her without reservation to anyone and everyone looking for a top-notch blog writer. She’s highly communicative and has gone above and beyond what we asked, brainstorming excellent ideas for posts and series that are well-aligned with our brand. Her writing style is compelling and personal, and she’s always open to feedback. You won’t be disappointed if you choose to engage her; she’s the whole package.

Rachel Goor

CEO, Workrowd


HRMorning is an online magazine that shares HR and employment law news and articles to help HR professionals do their jobs better. It gets over 70,000 readers per month.

I write about topics such as AI for HR, culture change, and employee development. Many of these articles also include original quotes from industry experts.

Highlights: The Importance of Employee Development; How to Make a Culture Change in the Workplace; AI Recruiting

HRMorning Kristina Proffitt article page
The Tribal Impact homepage

Tribal Impact

Tribal Impact teaches businesses how to get the most out of their social media by turning their employees into brand advocates.

I’ve worked with Tribal Impact since the early days of my freelancing career, back in 2019.

Since then, we’ve created white papers, studies, guides, pillar pages, blog strategies, podcast transcripts, sales enablement content, and more together.

Kristina is an excellent writer – she very quickly picked up our tone of voice and applied it to blogs as well as more extensive website copy projects. From the start all of the work Kristina has produced has been of an extremely high quality. Kristina’s writing is clean, concise and easy to read, whilst still covering the required subject in detail – I’d highly recommend Kristina for any type of content marketing/copywriting!

Fiona Challen

Marketing Executive, Tribal Impact

Video Scripts

Part of my MA in Creative Writing focused on writing for stage, radio, and screen. This gives me a unique perspective when it comes to writing video scripts.

Topics I’ve covered in the past include:

I also co-hosted The Writer’s Mindset podcast for two years, writing the scripts for various intros, outros, and episodes.

The Writer's Mindset podcast YouTube channel

21 books (and counting!)

Dogtooth background

As well as being a content marketer, I’m also the bestselling author of 21 books in 3 different genres including fantasy and nonfiction. Reviewers regularly comment on my easy-to-read writing style, character development, world building, and poetry.

My books have hit #1 for categories across the world, top 10 on Apple Books, top 10 on Amazon US, and been featured on the BBC, MailerLite’s blog, and the Nottingham Post. They’re available in ebook and print from all good retailers. You can also check them out from your local library.

On my author blog, I regularly publish deep dives into topics such as AI creative writing, psychology, and my writing process.

Check out my books over on my Kristina Adams author website.

Let’s work together

Want help with your content marketing writing or strategy? Get in touch and let’s discuss how we could work together.

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