by Kristina Proffitt | Feb 17, 2023 | Content Marketing, Copywriting, SEO
Long-form content is time-consuming to put together, which can deter some businesses from creating it. Despite this, long-form content like white papers, analyses, how-to guides, and case studies can benefit your business in a multitude of ways. If you’re not...
by Kristina Proffitt | Feb 7, 2023 | Content Marketing, Inspiration and Motivation
I have a confession: when I first started this blog, I was really bad at sticking to a content schedule. You see, I spent several years publishing weekly on The Writer’s Cookbook. I was pretty burned out from regular blogging and wasn’t sure I wanted to...
by Kristina Proffitt | Jan 3, 2023 | Content Marketing, Inspiration and Motivation
Whenever I say poetry is everywhere, someone will respond with one of three reactions: A sneer, because they were taught old white guy poetry at school and think that’s the only kind, making it inaccessible to them A sneer, because they’re a poet and believe poetry...
by Kristina Proffitt | Oct 31, 2022 | Uncategorized
I’ve been content marketing for ten years now, in various different industries, and it surprises me how many people still misinterpret what content marketing actually is. A lot of businesses still see their blog as a place to shout about their achievements and how...
by Kristina Proffitt | Oct 3, 2022 | Content Marketing
There are rules to writing and marketing that we often take for granted, things we were never necessarily taught but do anyway. However, because we take these things for granted, we often consciously forget to do them, or check for them before hitting publish. Which...
