by Kristina Proffitt | May 31, 2024 | Content Marketing
Fiction writing has many skills that are transferable to content writing (which is why I created my storytelling templates). Yet sometimes, it can be hard to bridge the gap. In this post, I’m going to explore content writing lessons from fiction writing. Since...
by Kristina Proffitt | Jan 8, 2024 | Content Marketing, Inspiration and Motivation, Outsourcing
A new year, a new chance to refresh your content planning process. So, how can you get your content off to a stellar start in 2024? Let’s take a look: Choose your goals What do you want your content to help you achieve in 2024? Is it more sales? Increasing your...
by Kristina Proffitt | Oct 9, 2023 | Content Marketing, Copywriting, SEO
If you truly want to be an inclusive business, or show that your internal practices are inclusive, it starts with the copy and content on your website and social media. If you want to be inclusive but your writing style or websites are inaccessible (for whatever...
by Kristina Proffitt | Sep 18, 2023 | Content Marketing, Inspiration and Motivation
Since May 2016, I’ve published 20 books. This doesn’t include ideas that I abandoned, poetry, or pieces that I wrote for clients. I’ve lost count of those, but we’re talking in the hundreds, if not thousands. Even though I have a degree in Creative...
by Kristina Proffitt | Jan 9, 2023 | Content Marketing, Copywriting, Inspiration and Motivation
‘Put that thing awaaaaay,’ I wailed. ‘Just try it,’ said my boyfriend. ‘What do you want it to write?’ I crossed my arms, sulking like a child. I didn’t want to try it. But a part of me knew it was inevitable part of the future of writing and marketing, so I...