by Kristina Proffitt | Apr 22, 2024 | Content Marketing
We tell stories every day. To our friends, about that cute thing the dog just did. To our family, about how our day went. To our followers…about just about anything. Most of these things we do subconsciously. When we start to consciously think about how to tell...
by Kristina Proffitt | Jan 3, 2023 | Content Marketing, Inspiration and Motivation
Whenever I say poetry is everywhere, someone will respond with one of three reactions: A sneer, because they were taught old white guy poetry at school and think that’s the only kind, making it inaccessible to them A sneer, because they’re a poet and believe poetry...
by Kristina Proffitt | May 6, 2022 | Content Marketing, Copywriting, Inspiration and Motivation
You’ve probably heard how much our brains love stories. When used properly, they have an incredibly powerful affect on our minds. When used badly, they can cause us to switch off faster than you can say ‘clickbait’. It’s all very well and good knowing that stories...
by Kristina Proffitt | Apr 22, 2022 | Content Marketing, SEO, Video Marketing
When most people think of content marketing, they think of blogging. And of course, blogging is a great form of content marketing. But it’s far from the only form. Which content marketing format is best for you will depend on several things: What you want to get out...
by Kristina Proffitt | Jan 28, 2022 | Content Marketing
Much like in any role, there are some skills every content marketer needs regardless of if you’re an employee, contractor, or freelancer. And yes, these skills are just as important if you’re responsible for your own content marketing. What are they?...
