by Kristina Proffitt | May 31, 2024 | Content Marketing
Fiction writing has many skills that are transferable to content writing (which is why I created my storytelling templates). Yet sometimes, it can be hard to bridge the gap. In this post, I’m going to explore content writing lessons from fiction writing. Since...
by Kristina Proffitt | May 17, 2024 | Content Marketing
For many modern businesses, content marketing – sometimes called inbound marketing – guides prospects down the marketing funnel. Whether a small business or a global enterprise, it’s an important part of a B2C or B2B marketing strategy. How can content marketing...
by Kristina Proffitt | Apr 22, 2024 | Content Marketing
We tell stories every day. To our friends, about that cute thing the dog just did. To our family, about how our day went. To our followers…about just about anything. Most of these things we do subconsciously. When we start to consciously think about how to tell...
by Kristina Proffitt | Jan 8, 2024 | Content Marketing, Inspiration and Motivation, Outsourcing
A new year, a new chance to refresh your content planning process. So, how can you get your content off to a stellar start in 2024? Let’s take a look: Choose your goals What do you want your content to help you achieve in 2024? Is it more sales? Increasing your...
by Kristina Proffitt | Oct 9, 2023 | Content Marketing, Copywriting, SEO
If you truly want to be an inclusive business, or show that your internal practices are inclusive, it starts with the copy and content on your website and social media. If you want to be inclusive but your writing style or websites are inaccessible (for whatever...
