Outsourcing is an inevitable part of running a growing business. But how do you know what to outsource? And how do you know when to outsource?
Before you outsource, it helps to know what you want to achieve with something. This will give you clear goals, making it easier to measure the success of the content that’s created for you. If something isn’t working, you can change things to fit your needs.
Then, once you’ve got these things in place, it’s time to ask yourself: should you outsource?
Let’s take a look at some reasons you should outsource your content writing.
You hate writing
This is a big one. If you don’t enjoy writing, the more you force yourself to do it, the more you’ll come to resent doing it.
It’ll end up distracting you from the things you do enjoy doing in your business.
And, as Andrew and Pete advise, you should outsource the things that a) you don’t enjoy and b) someone can do better than you.
And chances are, if you don’t enjoy it, someone else can do it better.
Because most of us put more effort into things we enjoy.
Which means what we create is of a higher quality.
How you feel about what you’re writing—and writing itself—will come across in what you write, even if you don’t notice it.
So, if writing makes you grumpy, the tone you write your content in may well be grumpy, too.
Not the image you want to put across to your audience.
You struggle for ideas
Some business owners have ideas for content but no time to write them. Others don’t know what kinds of topics will appeal to their audience, particularly when it comes to ‘boring’ niches.
The simple solution to this is, you guessed it, to outsource!
Simply send the content writer you want to work with details of your customers and away you go.
However, some content writers charge more for idea generation, topic research, and keyword research as it takes longer, so keep this in mind when budgeting to outsource.
You can’t articulate your ideas
Many people can explain their ideas super well when speaking, but they just can’t do it in writing.
Or their content writing comes out sounding like Siri or Yoda wrote it.
Yeah, not how you connect with your audience.
There’s nothing wrong with not being able to articulate your ideas in written form.
Some business owners dictate their ideas, then email the dictation over to a content writer to turn into a blog post. If you have lots of ideas but you just can’t translate them into written form, this could be an option for you.
You don’t have time to even start writing
Time is the #1 thing we all want more of. But the amount of time we have will never change.
So, if you find that you don’t have enough time to stick to a content schedule, outsourcing means that you can focus on other aspects of your business that play more to your strengths.
You’ll then be able to stick to a content schedule, publish higher quality content, and not worry about losing out on time.
The biggest thing outsourcing is good for is giving us our time back.
Writing content takes too much time
When you’re not used to content writing, it can be a slow process.
Someone who writes on a regular basis, however, can write as many as 5,000 words an hour.
The more you do something, the more effective you get at it.
But building skills like that can take years.
So why not skip ahead and get an expert to do it for you instead?
Your content isn’t performing
The best content is like the yellow brick road: it guides customers down the road to the thing they want—the Emerald City. Or, in your business’s case, your paid product or service.
Some businesses use a funnel approach, others prefer a flywheel. Either way, the content you produce should be a guide towards your paid product or service.
If you’re not sure why your content isn’t perfuming, check out my SEO power hour where we can talk about your content strategy and why it isn’t getting you the results you want.
There are lots of reasons to outsource, but it mainly comes back to saving you time and earning you more money. Isn’t that what all businesses want?
If you’d like to talk more about outsourcing your content writing, get in touch and we can talk about how to supercharge your content.