B2B Content Marketing Services
Content marketing services that turn your expertise into content people want to read, watch, and share
Schedules < Strategy
Those memorable marketing campaigns that stick in your head?
They’re not a coincidence. Nor are they are they a result of a colour-coded schedule (nothing against colour coding). They happen through strategic content marketing that turns your original insights and experiences into thought leadership.
They happen because your business knows that now, more than ever, you have to think different to make money.
Otherwise, your content (strategy or not strategy) will get drowned out in the sea of personality-less AI slop that’s become unavoidable online.
Achieve more in less time
If your content marketing isn’t working, the solution isn’t to do more and burn yourself and your team out.
The solution is to be smart with what you’ve already got. And to outsource before you get to the point of too much to do, too little time.
Let me help you build trust and credibilty in a world that feels more inauthentic than ever. Let’s turn your original research into a whitepaper; your world vomit into thought leadership; your new service into an attention-grabbing video.
About Kristina
- Masters degree in Creative Writing (including an elective in scriptwriting)
- 25 books published across 4 genres (nonfiction, romance, fantasy, poetry)
- 1,000+ blog posts published
- Attracted household names like GoDaddy and Indeed to clients’ sites with my SEO strategy
- 3 years co-hosting, scriptwriting for, and producing a podcast
- 12+ years’ experience writing persuasive copy and content for clients in the UK, US, and Europe
- Video scripts written on APIs, HR, health, wellbeing, mental health, and more
Testimonials
See what current and past clients have to say about working with me.
I would 100% recommend working with Kristina if you want fun, creative and relatable copywriting. When we took Kristina onboard for copywriting some of the lower funnel content, our conversion rate increased a significant amount. During sales calls we received a few compliments about the copy too!
Kristina is organised and has impeccable attention to detail. I would definitely recommend working with Kristina.
What truly sets Kristina apart is her proactive approach. She doesn’t wait for direction – she offers insightful ideas, asks the right questions, and ensures alignment on every project. She’s receptive to feedback and always turns around edits quickly and thoughtfully.
Working with Kristina was seamless thanks to her strong communication skills and reliability. I highly recommend her to any organization seeking a skilled writer who consistently delivers polished, impactful content.
Working with Kristina has been an absolute pleasure. She’s become such a staple on the team that we call her KP for short. Her attention to detail and commitment to quality set a really high standard across our editorial team. She has a knack for identifying the specific fixes a piece really needs. Any content team would be lucky to have her.
Content strategy calls
Content not converting? Let’s do an assessment to work out why.
This process has helped me reach more of the right people on social media to attract new clients and new book readers.
Once we’ve audited your current content, we’ll discuss future strategy so that you can get more with your content. Then, you’ll have a final accountability call a month later.
Content repurposing
You’ve put so much work into conduting original research and interviewing your industry experts…but now what?
Get the most from what makes your brand unique with my content repurposing package.
We’ll pick apart the key insights from your original research and interviews so that your brand stands out for its unique knowledge and experiences.
Blog post writing and editing
SEO still matters, it’s just different now. Both extremely different and not that different at all.
Need help creating snappy content that’s optimised for search engines and large language models?
I can help you write, edit and publish blog content that aligns with your strategy, schedule, and goals. Whether you want to update existing content to get it ranking again, or share new ideas with your audience.
Content I’ve worked on previously has ranked in the top spot in for traditional search and been featured in AI-generated results.
Whitepaper writing
One of the most powerful ways to show what your brand knows and could do for someone is a whitepaper.
Whether you’ve got original research or need help conducting it, I’ve got a long-form content writing package for you.
Note: I only offer whitepaper writing services, not design.
Content Editing
Even the best posts can lose their appeal over time. This is because your competitors use your content to improve their own, meaning if you want to keep ranking, you have to always be improving.
While this can feel like a never-ending job, it’s something that an external editor can help with. I can spot the gaps in your existing content to get it ranking – and generating leads – again.
Video scripwriting
The best video scripts sound like a better version of spoken word.
As someone with a masters in creative writing (with an elective in scriptwriting), 25 published books (that caused my readers to call me ‘the queen of character writing’) and a published poetry collection, I know how people think. And I know how they talk.
So if you want a video script that bridges the gap between how people speak, and how your brand thinks, I’m the writer for you.
Note: I offer video scriptwriting services, but not video recording/editing/animation.
What you get
I write every piece of content to suit your business goals, whether that’s increased reach or more leads.
Let’s talk if you’d like to:
- Strengthen your thought leadership in your industry
- Reach more of your target audience
- Maximise the ROI of your original research and ideas
Samples
Check out some of the previous projects I’ve worked on below. For more, visit my content marketing portfolio.