White Paper Writing Services
Demonstrate your industry insights and and turn leads into sales
Build authority, trust, and pipeline
While blog posts act as a great way to attract new customers, white papers or long-form content are the next step in building audience trust. When your audience already knows who you are, depth matters more than visibility. A high-quality white paper helps you show not just what you know, but how you think.
For example, you could:
- Interview one of your experts to showcase your original thinking – and why that matters to your prospects
- Turn internal research into a sharable report that earns backlinks and credibility
- Collate secondary research to share the latest audience insights
Speed up the process – and keep it original
White papers can easily get stuck in endless feedback loops, especially when every stakeholder has a different idea of what the finished paper should look like.
Rather than deal with endless meetings and feedback that goes nowhere, why not save yourself time and work with someone who’s got a proven process?
I bring structure, strategy, and clarity to make the process smooth, efficient, and results-driven.
I’ve written white papers used to attract new leads, build business authority, and close deals. I’ve worked with companies of all sizes to create white papers on employee development, the copywriting industry, workplace trends, and more.
We can work together to create something unique to your brand in every way.
White paper writing packages
All packages include a briefing call and two rounds of edits.
White Paper Package 1
Ideal if you want a quick turnaround and to use external research.
- Secondary research
- Up to 1500 words
- 2 rounds of edits
from £250
White Paper Package 2
Best for brands that want to build their authority and close deals with original research and insights.
- 2x subject matter interviews at 30 minutes
- Primary research (done for you, with you, or by you)
- 2000+ words
- 2 rounds of edits
from £700
White Paper Package 3
Perfect for showcasing your subject matter experts’ insights without the stress of writing something in-house.
- 1x subject matter expert interviews at 30 minutes
- Secondary research
- Up to 1500 words
- 2 rounds of edits
from £400
About Kristina
I’m Kristina, a senior B2B and HR content marketer with 12+ years of experience helping companies turn insights into thought leadership.
With an MA in Creative Writing and 25 published books, I bring the storytelling craft of an author and poet to the strategic focus of a content marketer. I understand how to make writing readable and engaging, while showing off the insights that will matter the most to your audience.
I’ve written for SaaS, HR, and health brands across the UK, US, and Europe – in-house, agency, and freelance.
Check out my portfolio for writing examples.
My white paper creation process
Stage 1: Enquiry
Fill in the form below and let me know a little about your goals, audience, and preferred package.
Stage 2: Discovery call
We’ll book a short call to discuss scope, timescales, and whether we’re the right fit.
Stage 3: Proposal and deposit
You’ll receive a written proposal and quote. Once you’re happy to proceed, a 50% deposit secures your project in my schedule. (This ensures fairness and commitment on both sides.)
Stage 4: Briefing and research
You complete a short brief and share any relevant background materials. I’ll then handle interviews, research, and outlining.
Stage 5: Writing and editing
You’ll receive the first draft for feedback within the agreed timeline. Two rounds of edits are included to ensure it’s just right.
Stage 6: Delivery and final payment
Once the final version is approved, the remaining 50% is due before final files are delivered.
Testimonials
See what current and past clients have to say about working with me.
Kristina is an excellent writer – she very quickly picked up our tone of voice and applied it to blogs as well as more extensive website copy projects. From the start all of the work Kristina has produced has been of an extremely high quality. Kristina’s writing is clean, concise and easy to read, whilst still covering the required subject in detail – I’d highly recommend Kristina for any type of content marketing/copywriting!
Not only did she consistently deliver high-quality content both from a technical and engagement perspective, but she worked seamlessly across various channels (email newsletters, website, blog, social, landing page copy, event collateral) without ever dropping the ball across her many work streams. Kristina stayed engaged until the end and always brought 100% to the team. I couldn’t recommend her highly enough and hope I get to work with her in the future.
Kristina’s adaptability as a professional copywriter – to quickly adopt a new tone of voice or writing style (as a brief requires), as well as delivering quality and accuracy shows true craftsmanship – the result of her experience and testament to her nature and commitment.
I’d recommend Kristina as a copywriter or advisor – as well as for SEO or content strategy consultancy. This well rounded skill set makes her an excellent marketer and she is always able to look beyond the content to support the wider marketing goals. Her impeccable standards and expertise in her field are something I can’t help but recommend.
White paper writing service FAQs
People already know who we are. Why should we publish a white paper?
90% of B2B buyers already know who they’re going to purchase from when they start planning their purchase. That means your content is a key tool to help you stay in their mind, ready for decision day. The more helpful your white paper is, the more they’ll associate your brand with being helpful – and therefore associate your brand with being able to solve their problems, too.
White papers aren’t just a useful form of gated content. They can also work as a handy tool for your salespeople to share with prospects. However you share them, white papers showcase your industry expertise and understanding. This makes your clients feel reassured that you understand their industry and are the right people to help them.
Can you help us promote or repurpose the white paper after it’s published?
Of course! I offer content repurposing packages that take the stress away from promoting your white paper. We can work together to create a white paper and promotion package that suits your business needs.
How do you make sure our white paper sounds like us?
To ensure your white paper sounds like your brand, I use a variety of sources including:
- Any internal documents you have
- Reading existing content that performs well in line with your business objectives
- Interviews with your SMEs (where appropriate)
- Discussions around what you want it to sound like (for example, plain English and authoritative)
Do you offer retainer or multi-white paper packages?
Yes! This is something we can discuss on our call.
What tools do you use for conducting original research?
There are a few options that we can consider, from emailing your existing clients/prospects to using a tool such as Pollfish or Survey Monkey.
We could even do a combination to get you some really fascinating and original insights.
The type of research we do will also depend on your budget. This can be included in the cost of the project or you can organize it separately so that you still have access to the insights at the end of the process. We can discuss options on the discovery call.