by Kristina Proffitt | Feb 5, 2024 | Content Marketing, Copywriting, Video Marketing
Part of my MA in Creative Writing involved studying writing for stage, radio, and screen. While I don’t write fictional scripts anymore, I do write scripts for businesses looking to explain what they do or sell their services. I use what I learned during my MA...
by Kristina Proffitt | Oct 9, 2023 | Content Marketing, Copywriting, SEO
If you truly want to be an inclusive business, or show that your internal practices are inclusive, it starts with the copy and content on your website and social media. If you want to be inclusive but your writing style or websites are inaccessible (for whatever...
by Kristina Proffitt | Feb 17, 2023 | Content Marketing, Copywriting, SEO
Long-form content is time-consuming to put together, which can deter some businesses from creating it. Despite this, long-form content like white papers, analyses, how-to guides, and case studies can benefit your business in a multitude of ways. If you’re not...
by Kristina Proffitt | Jan 25, 2023 | Content Marketing, Copywriting
Your brand voice influences how people feel about you and if they want to work with you. However, it never ceases to surprise me just how many brands come to me wanting help with their content marketing… …then confess they haven’t established what...
by Kristina Proffitt | Jan 9, 2023 | Content Marketing, Copywriting, Inspiration and Motivation
‘Put that thing awaaaaay,’ I wailed. ‘Just try it,’ said my boyfriend. ‘What do you want it to write?’ I crossed my arms, sulking like a child. I didn’t want to try it. But a part of me knew it was inevitable part of the future of writing and marketing, so I...
by Kristina Proffitt | Nov 21, 2022 | Content Marketing, Copywriting
Sometimes the act of writing can be a challenge. Perhaps you’re like me and have chronic pain, or you get brain fog, or you just sit in front of a blank page and it suddenly becomes the most intimidating thing in the world and you can’t possibly form a...
